NEW DELHI
Kejriwal Government is providing global exposure to Business Blasters teams by helping them connect with the world’s most renowned companies. Recently, a batch of 28 students from 15 Business Blasters teams from the Delhi government schools had a one-to-one mentoring session on Branding and Marketing hosted by the e-commerce platform Amazon, in Bengaluru. During the one-day session, students received mentoring on different aspects of their business such as marketing, scaling growth, sales, financial management, etc.
The Business Blasters teams had specified the challenges they were facing beforehand, and the mentors helped them resolve those during the meeting.
Speaking about the mentorship session with Amazon, Education Minister Atishi said, “Kejriwal Government’s flagship program ‘Business Blasters’ focuses on preparing future business leaders who can lead the country as well as the world. For this, it is needed for them to have global exposure. They need to have technical knowledge to make their businesses successful. In view of the same, the recent mentorship session was organized with the Amazon India Leadership.”
She added, “It is the commitment of the Kejriwal Government to provide the best possible opportunities to our Business Blasters teams. We believe that by connecting them with renowned companies and experts, we are equipping these young entrepreneurs with the skills and knowledge they need to thrive in the global business landscape. Our aim is to empower them to not only succeed in their ventures but also contribute to the economic growth and development of Delhi and the country as a whole. These are students who will lead companies like Google, Amazon, and Microsoft in the future.”
Sharing their experiences from the mentorship session with Amazon India, Divyanshi Chitransh, founder of Craft Cottage and a former Delhi Government School student, said, “This mentorship session gave me an opportunity to interact with one of the leading marketing teams in India. The mentors allocated during the session helped me and my team member understand the algorithm to scale sales on Amazon and how to brand the product well for the masses. Overall, it was a very fruitful session.”
Adding to this, another team leader from the Business Blasters team, Yudecor, Krishna Rathore, said, “In the past 1.5 years, we have had various mentorship sessions. But this was the first time that we interacted with a marketing team from a multinational company personally for our business. It was a great learning experience, and mentors guided us on our packaging, branding, and business expansion by using the exclusive products already available with us.”
Mobisite founder Sukh Sagar shared, “The current revenue of my business exceeds Rs 30 lakhs. I specialize in dealing with refurbished phones. During a recent mentorship session, I had the opportunity to engage in a productive discussion with Amazon officials who oversee the refurbished phones section. Our conversation primarily focused on diagnosis, marketing strategies, and expanding our customer base nationwide.”
It should be noted that the Kejriwal Government consistently ensures that Business Blasters teams receive the necessary exposure opportunities and engage with as many multinational companies as possible. In the past, students have had the opportunity to work with coaches from companies such as Dell Technologies, Accenture, Tata Consultancy Services, L&T Technology Services Ltd., NatWest Group, BCG, Chaayos, and others.
Business Blasters Continuing to Prepare Future Job Creators
Business Blasters has started in schools for the academic year 2023-24. Approximately 39,000 teams consisting of approximately 2,50,000 students pitched their ideas in schools to get seed money of Rs. 2000. Currently, approximately 1.6 lakh students have been provided seed money, and they have begun working on their business ideas in their teams. As a next step in November, each school will select its top three teams.
What is Delhi Government’s Business Blasters Program?
Business Blasters is an integral component of the Entrepreneurship Mindset Curriculum (EMC) taught in Delhi government schools. Under this program, students gain real experience in launching their own startups, with the government providing seed money of Rs. 2000 per student. Renowned and successful entrepreneurs from all over the country offer mentorship to these students. Upon completing their schooling, successful Business Blasters team members get the opportunity to be admitted to top colleges of the Delhi government, including NSUT, IGDTUW, DTU, DSEU, IIIT-D, DPSRU, and Ambedkar University. After the first season of Business Blasters, 56 students were admitted to the aforementioned colleges.
